Three years ago, I became Andovar’s VP of Marketing after several years as a Business Development Manager. Not long after the move, I wrote a post on this blog called What I Wish I Knew About Selling Localization When I First Started about what I’d learned about selling. I wanted the advice to be universal and reading the post now, I can say that it’s stood the test of time quite well. However, during the last three years I’ve watched
We are happy to announce the opening of a new office in Dublin, Ireland as of the 1st of July, 2017!
It all started with a very long trip with a stopover in Paris, France, the love capital of the world. Andovar’s Colombian team traveled for 23 hours to get to our biggest production office in Bangkok, Thailand. We packed for the cold weather in Europe and came down from the plane to an intense hot weather in Bangkok. We were excited but also tired. This was a new place, with a completely different culture and language where our English skills seemed kind of irrelevant at times.
Yes, we are 10 years old! When Irishman Conor Bracken registered Andovar Pte. Ltd. with Singapore’s Accounting and Corporate Regulatory Authority on February 8th 2007 little did he know where the journey would take him. Let’s take a quick trip down memory lane through the company’s defining moments in the last decade.
What is Virtual Reality (VR)? It has been defined as a realistic and immersive simulation of a three-dimensional environment, created using interactive software and hardware, and experienced or controlled by movement of the body. Other forms of VR include Mixed or Augmented Reality, where a technology superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. For the latter think of this 2016’ rise and fall of Pokémon Go
Thailand's tech industry news outlet Techsauce interviewed Andovar's CEO Conor Bracken on mobile app localization.
India vs Latin America - what are the similarities and differences and should both be considered emerging markets for localization?
Pokémon GO has taken the world by storm. At latest count, over 100 million players in dozens of countries were running around throwing PokeBalls at cute Japanese critters. It was released in Thailand in early August and quickly captured the hearts of local players. What game localization lessons can we learn from its story?
Most of the time, companies looked only at Brazilian Portuguese and a generic Latin American Spanish or even Universal Spanish to cover all the countries in one go. However, there is a lot more to be aware of if you want to understand the linguistic landscape of the region.