Tips on International SEO & SEM
This paper takes a frank look at international search engine marketing. We especially focus on localizing online marketing campaigns into foreign languages with a particular emphasis on Google. The quality of your content - in any language - is critical to your success and effective localization will spread the message further. Learn more from our tips on how to get the most from your international SEO efforts.
DownloadAdvances in Machine Translation and Post-Editing
1952 saw the first ever conference on Machine Translation, held at MIT. Within the decade, researchers confidently predicted the imminent arrival of a universal translation machine. Fast forwarding to the 21st Century, in a State of Union address, U.S. President Clinton was still promising that “soon, researchers will bring us devices that can translate foreign languages as fast as you can speak.”
DownloadLanguage Solutions for the Online Travel Industry
The online travel industry arrived in 1995 and many of the major players today came into existence in the mid and late nineties. Waves of consolidation and innovation have transformed the industry but most content is still in its original source language. Most of these companies have global or regional intentions, so why are many users forced to read content in their second or third language?
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